The clip captures the iPhone reveal from Apple's Macworld keynote in San Francisco on January 9, 2007. Steve Jobs walks on stage pitching three new products, a widescreen iPod with touch controls, a mobile phone, and an internet communicator, before landing the punchline that they are a single device. Apple calls it iPhone.
Jobs spends most of the segment going after the smartphones of the day. The Motorola Q, BlackBerry, Palm Treo, and Nokia E62 all ship with plastic keyboards fixed in place whether a given app needs them or not. Apple's fix is to drop the buttons for one large screen driven by a new technology it calls multi-touch, run with fingers rather than a stylus. 'Nobody wants a stylus,' Jobs says, claiming the input ignores unintended touches and beats any touch display shipped before it.
The boldest claim is about software, not the screen. Jobs says iPhone runs OS X with real multitasking, networking, and security, which lets Apple build desktop-class apps instead of the cut-down versions on rival phones. That software, he says, is at least five years ahead of any other phone.
He sets the moment in a line of new interfaces, the mouse on the Mac in 1984, the click wheel on the iPod in 2001, and now multi-touch on iPhone, quoting Alan Kay that people serious about software should make their own hardware. Apple TV was introduced at the same event.
